old-sailer,
Everything at WM is full retail. Their business model is designed for the weary traveler that just barely made it to shore at the nearby marina and needs x, y, & z to keep going. Those guys will gladly pay retail for anything in the store. I'll admit, you cannot beat the convenience of have them sprawled out all over the country.
The rest of us learned that WM also accepts 'price match documents'. Find a reputable business, print out the exact item that you want from WM (sometimes they check part numbers), and they will accept the price. Defender is always a good one to use, as they are regularly a few $$ cheaper than WM on identical items, but I've used others before too.
That Forespar pole Neil linked to is a perfect example...print out the Landfall Navigation sheet (close scrutiny shows that the manufacturer part number of 202019 match, so it is in fact the same item & WM has to accept it) & take it WM to conveniently get your pole locally for $138.
I am now known as the 'price match guy' at my local WM. I hardly ever walk in there without something I've printed out to save a few $$.
